Starting survey analysis

I have just started my analysis of my surveys and thought I would share a few of my findings with you. 

A personal brand is made up of two views:

·         What you want it to be; and

·         What is seen, felt and heard

In my audience surveys and my interviews I asked what the first word was that came to mind when a performers name was mentioned.   Have a look and let me know if you think these are a fair and give a good general representation of their personal brand:

	See	Hear	Feel
Marilyn Monroe	White dress Blonde Sex symbol Glamour Curvaceous	Ditzy Girly voice Cotton wool Happy birthday	Sad Vulnerable Sympathy
Katie Price	Boobs Fake Vulgar Business woman	Loud Cheeky Whining	Tragic Money seeking Attention seeker Admiration
Kylie Monogue	Smile Petite Bum/Gold hot pants Sexy Fashionable Good energy	Great entertainer Good voice Locomotion Pop princess	Brave Happy
Madonna	Idol/legend/icon Pop star Talented/controversial Smart/Business woman	‘Boderline/like a virgin’ Emotion Good in her day	Impressed Ever Changing Old Harsh
Michael Jackson	White Gloves The king Talented/Legend Great Dancer	Superstar ‘Thriller’ Amazing Vocals Pop	Lost his way Weird/Odd/Bizarre A legend that fell from grace Sad/Agony
Amy Winehouse	Drink and Drugs Brilliant artist Tatoos	Incoherent words Valerie Good Singer	Wasted Sad Vulnerable A Wreak
Gary Glitter	Paedophile Phariah Glitter	Loud Noise A pop star	Nothing Disgust Sad Mad
Cher	Long Hair Plastic Surgery Over the Top/Eccentric Great Songs Talented	‘Shoop Shoop’ Highly Fantastic Good back in the day	Nostalgic Earthy Lonely Entertained
Michael Buble	Sexy/Gorgeous Lovely/Yummy Handsome Cheesy	Fantastic Entertainer Brilliant Voice Jazz Modern day Crooner	Real Charisma Happy Loving Cheerful
Darcy Bussell	Ballet Dancer Talented Graceful Beautiful Dancer	Not a good voice	Impressed Admiration
Adam Garcia	Handsome Tap Dancer Great Footwork/Performance	Not heard much	Cute Warm towards him Strength
Grace Kelly	Legendary Beauty Style Icon Elegant/Graceful Film Star Princess	Unique Voice Class High Pitched	Entertained Moody Awesome
Fred Astaire	King Of Dance Legend Amazing Dancer Icon	Perfection Great Rhythms Old Fashion Smooth ‘Singing in the Rain’	Brings a smile to my face Just lovely Entertained Happy
Victoria Beckham	Skinny Stunning Visually Pout/Moody Devoted an successful Mother Social climber Wife of David Beckham	Spice Girls Not much Girl Power	Uninterested Vulnerable Insecure Not posh!

As you can see some brands have positive descriptive words and others not so good.  For ethical reasons I have not used some of the words even though I felt they were a true representation of how that person felt I did not think they were appropriate for use on here and would not have added anything extra.

A successful personal brand does not always have to portray a nice image.  There are some well known people who are very successful being the bad guy.  Katie Price for example is successful in her own right, has a fan base but as you see from the summary above the negative words out numbered the positive.

In some cases the personal brand can help you when you make a mistake.  Hugh Grant was caught in a compromising situation but he owned the problem, apologised and the fact that people liked him before and believed in his brand helped him get over the situation and it has not been detrimental to his career. Some other performers have not been so lucky. 

I watched ‘A week with Marilyn’.   I know this is someone else’s interpretation of events, however it is a good example of how someone was stuck in a personal brand created by others but not exactly what she wanted.   In my previous blog my research showed that you need to take control over your brand before it is decided for.

http://pearllinnascott.blogspot.com/2012/03/personal-branding-literature_8789.html

I am in the middle of analysing the surveys and it has been good looking back and reflecting.  There are some finding/results I am really pleased with but it also showed up a few things that could have been done differently. 

Hind sight is wonderful thing!